Jijamata Fruit Processing Cluster: Empowering Sindhudurg Farmers and Artisans through Collaborative Fruit Production
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Jijamata Fruit Processing Cluster Boosts Local Economy with Traditional Fruit Products
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Empowering Sindhudurg Farmers: Jijamata Fruit Processing Cluster Promotes Local Artisan Collaboration
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Jijamata Fruit Processing Cluster: Enhancing Traditional Fruit Production through Collaborative Efforts
Jijamata Fruit Processing Cluster
Jijamata Fruit Processing Cluster Sindhudurg is initiated under the SFURTI (Scheme of fund for regeneration of traditional Industries), KVIC, Govt 0f India scheme for cluster coverage under D+ zone as Regular cluster.
Implementing agency Sindhudurg, Zilla Krishi Prathishtan (SZKP) Sindhudurg has taken the initiative to promote Jijamata Fruit Processing Cluster with the participation of micro entrepreneurs from Sindhudurg under Durgasindhu Producer Company..
The cluster comprises of 523 artisians, under 27 Self Help groups, and produces products from the traditional fruits available in the area, sourcing them directly from the farms/ farmers. The production is a collaborative effort and begins with the plucking and initial preparation in the farms/ homes of the farmers and then the final product is produced and packaged in a Central Facilitation Unit (CFC).
Elevating Local Fruit Production: Traditional Methods Meet Modern Processing for Superior Quality
Strengths
No Adulteration: Our products are pure and free from contaminants.
Organically Cultivated: Fruits are grown without synthetic chemicals.
Superior Nutritional Value: Our products offer enhanced health benefits.Long Shelf Life: Designed to stay fresh and tasty for extended periods.
Mouthwatering Taste: Delivers an exceptional flavor experience.
Pure and Non-Toxic: Ensuring safety and quality for consumers.
Global Market Availability: Our products meet international standards and are accessible worldwide.
Favorable Agro-Climatic Conditions: Leveraging natural resources and optimal climate for fruit cultivation.
Production Process
Products are prepared from locally available fruits by artisians in their own farm or market, nearby forest area. Fruits are plucked and transported to their workplace / home. After the initial preparation is done by the artisians at their home/ workplace the fruits are then transported to the CFC (Central Facilitation Centre) where the final processing, quality control and packing takes place.Normally equipment and practices are traditional i. e. house hold utensils, gas and manual labour. The final processing is completed with more sophisticated machinery in a highly professional and sanitized environment. Due to fruit testing lab, hi-tech processing platform, skill up gradation interventions the quality output will be there in the form of hygienic and quality products, which will give national and international level exposure to the Kokan Meva products.
Vision
The fruit processing industry in Sindhudurg is poised to thrive both domestically and in export markets, aiming to meet the enduring needs and preferences of consumers. By promoting nutritious and healthy fruit products, the industry fosters a lifestyle that synthesizes traditional values with modern conveniences. Leveraging both skilled craftsmanship and advanced technology, Sindhudurg’s fruit processing sector not only generates employment but also sustains and enhances traditional skills.This strategic approach positions the region to achieve recognition as a “Global Hub” for high-quality fruit products, blending heritage with innovation for sustained growth and development. By focusing on quality and innovation, the industry aims to cater to a global audience, ensuring that Sindhudurg’s fruit products are synonymous with excellence. Investments in modern technology and continuous skill upgrades will drive productivity and efficiency, making Sindhudurg a competitive player in the global market.
Objectives
Empower Micro Entrepreneurs: Foster the well-being of micro entrepreneurs by creating employment opportunities through the fruit food trade.Revitalize Traditional Practices: Reinstate traditional micro-entrepreneurs with honor, respect, and dignity, providing programs for self-employment. Enhance Skills: Offer fruit processing technology skill development programs to support self-employment and entrepreneurial growth. Encourage Organization Building: Inspire micro entrepreneurs to establish organizations in fruit processing and allied activities, contributing to the economic revitalization of Sindhudurg and surrounding areas.Increase Income: Develop and enhance products to double the income of micro entrepreneurs within three years of the Central Facilitation Centre’s (CFC) initiation.Promote Women Empowerment: Create opportunities for women to become self-reliant by involving them in the promotion of fruit products and related fruit processing activities.
